Before an application hits the market, it has to be evaluated for speed, scalability, stability under varying load conditions since it cannot go live if it has a poor usability or functional discrepancies. An effective performance testing ensures your application meets the acceptable criteria for robustness and responsiveness under a reasonable load. Understanding your application, making it a part of unit testing, setting realistic performance benchmarks, understanding users’ perspective and implementing DevOps are a few of the best practices for conducting an effective performance testing.