Leadership Team


Pratul Shroff

Founder & CEO

As founder & CEO of eInfochips, Pratul has steered eInfochips from its humble beginnings in 1994 to a top-notch Product and Semiconductor Engineering Services Company today.

For 10 years, Pratul worked for Intel and Daisy Systems in the USA. At Intel, he was a part of the 80186 processor design team, and was one of the founding engineers at Daisy Systems.

Pratul holds a Bachelor’s degree in Electronics Engineering from Birla Institute of Technology and Science (BITS), Pilani (India) and a Master’s degree in Computer Engineering from Cornell, USA. He has also earned an MBA from IIM Ahmedabad (India).

Pratul believes in giving back to the society. He is a trustee at Calorx Foundation, a trust that contributes to the educational sector for the local ecosystem in Gujarat, India. In 2011, he founded Dr. K.R Shroff foundation and initiated Project VIKAS, a program to uplift the teaching standards in rural schools (impacted 100+ schools and 10,000+ students). He also contributes to initiatives like Visamo Kids (a foster home for ~100 underprivileged children) and Yuva Unstoppable (Computer education to 100+ rural schools).


Pratul was awarded the ‘Outstanding IT Entrepreneur of the Year by Mr. N. R. Narayana Murthy, (Chairman, Infosys) by Ahmedabad Management Association (AMA) in 2004. Electronics maker magazine honored him with “Man of Innovation Award – 2016”.


Ajai Kumar

President and General Manager of Sales

As a President and General Manager of Sales, Ajai Kumar is responsible for the growth of eInfochips in its key geographies. Apart from growing strategic accounts and opening new logos, his key focus will be to compliment the $30 billion ecosystem of the parent group Arrow Electronics across it’s large base of customers and suppliers.

Ajai is an accomplished and a seasoned business leader who believes in profitable growth by laying the foundation for innovative partnership to help the customers serve their end clients better. He is a strict believer in leveraging the power of Engineering mindset to deliver exceptional experiences around products and platforms. Prior to joining eInfochips, Ajai was the VP and Global Head of HCL ERS Verticals & Mid-Market (VMM) segment. Under his leadership, VMM business segment became one of the fastest growing segments within HCL. He held multiple leadership positions across business strategy & management, customer management, and sales.

He managed executive level relationship with CxOs in many Fortune 500 companies and across multiple verticals, including Media and Entertainment, Publishing, Retail, CPG, Banking, Financial Services, Insurance, Travel, Transportation, Logistics, and more. Ajai pioneered and executed many unique programs at HCL and worked with the Chairman and CEO on strategic initiatives.

Ajai holds an Executive MBA from Harvard Business School and a Bachelors in Engineering from Motilal Nehru National Institute of Technology.


Ajai loves to pen his thoughts @ www.ajaikumar.com.

Other Interest

He also is an avid Bollywood music lover and has hosted shows on TV and radio.


Sumit Sethi

Chief Operations Officer

As the COO of eInfochips, Sumit accelerates eInfochips’ engineering and operational capabilities to deliver a world class customer experience. Sumit joined eInfochips 13 years ago and has deep operational insights into the eInfochips business. Sumit is always hands on, gets into details, and resolves issues by creating innovative solutions.

Prior to this role, Sumit was the CFO of the whole group. As the CFO, Sumit managed the financial planning, treasury, legal affairs, commercial operations, taxation, accounting, employee benefits, compliances and internal controls. Under his leadership, the finance team has expanded the functional horizons significantly. He has aligned all the commercial processes and reporting requirements with a clear goal of excellent business support.

Prior to joining eInfochips, Sumit has worked in the telecom and media sectors and was associated with Vodafone and Mudra.

Sumit holds Bachelor’s Degree in Commerce from Gujarat University and has studied CA with ICAI, India and CS with ICSI, India.

Other Interest

In his leisure time, Sumit loves to read and is a regular volleyball player.


Shashank Waman Khare

Chief Technology Officer

Being the CTO of eInfochips, Shashank spearheads the technological initiatives, along with exploring challenges and opportunities for the company. He has varied experience on several processors and emerging technologies to meet the challenges of current scenarios.

Earlier, he worked with Thermax Pvt Ltd as an Associate Manager for the Automation Division. He has deep expertise in control system designing, BIOS and SCADA systems.

Shashank holds a Masters in System and Control Engineering from Indian Institute of Technology, Mumbai.

Other Interest

Shashank loves reading, plays bridge and enjoys listening to classical music.


Parag Mehta

Chief Business Development Officer

As a Chief Business Development Officer, Parag has global responsibility for business development, strategic partnerships and sales through partners and indirect channels.

Parag brings 25+ years of experience and an unique 360° global experience in product marketing and management, business development, strategic partnerships, global R&D (with P&L responsibility) roles as an entrepreneur and a professional, in, Fortune 500 multi-million dollar companies to self-funded start-ups.

Parag has been instrumental in setting up eInfochips’ marketing and demand generation engine.

Prior to joining eInfochips, Parag was at QLogic Corporation in product marketing & product management.At QLogic, Parag played a pivotal role of initiating global product development, starting with vendor selection and establishing processes for managing distributed teams and establishing and managing the captive design centre in India. Prior to QLogic, Parag has been an entrepreneur and founder of multiple starts-ups.

Parag’s credentials include an Executive Management Program from Anderson School of Business, University of California, Los Angeles, a Masters in Computer Science from University of Louisiana, Lafayette (USA) and Bachelors in Computer Science from McNeese State University, Lake Charles (USA).


Parag was on the executive council of India Electronics and Semiconductor Association (IESA) 2010-2012.

Other Interest

Parag is a regular golfer and loves to hike.


Saurabh Desai

Vice President and General Manager, ASIC Division

Saurabh is the Vice President and General Manager of the ASIC division at eInfochips. With over 25 years of experience in ASIC Design, Saurabh currently leads a team of more than 400 engineers who deliver design services to global clients in the semiconductor industry.

Prior to joining us, Saurabh was the R&D Head at the Networking Solutions Division and Cellular Products Division at Freescale Semiconductor (India). Saurabh also has extensive experience in microcontrollers and held leadership positions at Motorola, Inc. (USA).

Saurabh has a M.S. in Electrical and Electronics Engineering from the California State University and holds a M.B.A. from St. Edwards University, Austin, USA.


Sudhir Naik

Senior Vice President, Corporate Affairs

Sudhir is a founder member of eInfochips and currently is the Senior Vice President, Corporate Affairs. He has been associated with the company for more than a decade and brings a strong work-experience in automation and power electronics.

He has also been a founder member of Hi-Rel Electronics. Prior to joining us, Sudhir was heading the Sales and Marketing at Hi-Rel Electronics.

Sudhir holds a Bachelor’s Degree in Physics and Electronics, from M.S. University, Baroda. Sudhir is also a council member of GESIA, Indo-American Chamber of Commerce. He also associates with diverse NGOs.


Gauravkumar Patel

Vice President and General Manager – Product Engineering Services (PES)

Gaurav is the Vice President and General Manager of the Product Engineering Services (PES) group at eInfochips. With over 20 years of experience in Product Engineering services, Gaurav is responsible for expanding the capabilities of eInfochips in the product development space, including services, solutions, IPs, and frameworks for device, digital, and quality engineering.

Prior to eInfochips, Gaurav worked at the Institute for Plasma research for over 12 years as a part of core R&D team and led the teams in many data acquisition and control system experiments. In his earlier stint at eInfochips, he worked on enabling multiple solutions on the Texas Instruments DaVinci processor and developed several Video IPs for the company.

Gaurav has a Bachelor’s degree in Engineering from Sardar Patel University, V. V. Nagar, Gujarat.


Gaurav has published multiple research papers on data acquisition and control system on various journals like American Institute of Physics and IEEE


Bharath Aitha

Associate Vice President – Marketing

As Associate Vice President for Marketing, Bharath heads the marketing organization at eInfochips. He is responsible for the product/practice marketing, corporate marketing and demand generation functions across eInfochips.

Bharath is a seasoned marketing professional with 12 years of experience in planning and executing go-to-market strategies on a global scale. Prior to joining eInfochips, Bharath was the director of marketing at Zenoti, a VC funded B2B SaaS start-up. At Zenoti, Bharath played a pivotal role in improving Zenoti’s online presence and increasing inbound lead funnel.

Bharath has an MBA from Indian School of Business and holds a Bachelor’s Degree in Electronics and Communications from Jawaharlal Nehru Technological University, Hyderabad.

Other Interest

Bharath is an avid reader with a special interest in books on history, philosophy and business.