How Predictive and Video Analytics Nexus can Enable a Smart Retail Store?

Modern-day retail is highly driven by the tech-savvy and empowered customer. Modern customers access multiple buying channels to ensure best buying in terms of price and quality of their desired products. Staying ahead in such cut- throat competition has become a need of the hour and thus, predictive insights are necessary. With the optimum use of predictive retail analytics, the retailers and company surely can achieve the best outcome. Unlike traditional retails, nowadays modern retailers can predict potential sales in the next year, quarter, or the very next day, forecast trends, know expected industry activity, predict customer behavior, and much more.

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ABOUT THE AUTHOR

Smishad Thomas

Smishad Thomas is the Customer Experience Manager at eInfochips. He has over 10 years of experience into customer service and marketing. Smishad has completed his Masters in English Literature along with a degree in Corporate Communication.

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