How Adopting Smart Product Sustenance Approach Can Yield Competitive Advantage

As a large chunk of product margins come from mature products, investing in product sustenance is necessary. However, sustenance is not merely a ticket solving process anymore. It requires a smart approach, which ensures continuous customer satisfaction and loyalty. Read on to find out what a smart approach to product sustenance is and how it can be implemented for gaining competitive advantage.

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ABOUT THE AUTHOR

Smishad Thomas

Smishad Thomas is the Customer Experience Manager at eInfochips. He has over 10 years of experience into customer service and marketing. Smishad has completed his Masters in English Literature along with a degree in Corporate Communication.

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