Table of Contents

Driverless Cars – Shifting Customer Experience into High Gear

Driverless Cars - Shifting Customer Experience into High Gear

Of  late, there’s been a lot of buzz surrounding driverless cars. Recently, on May 17th, Tampa, FL played host to a driverless car event where it was demonstrated how “sensors” and “cameras” can replace human drivers completely. At present, Google is in fact, paying people to test drive its autonomous vehicle while Uber wants to experiment with the idea of self-driving taxis where it would partner with Google. Automobile majors such as Volvo, Audi, BMW and Chevrolet have identified driverless cars as integral and inevitable to the future outlook of urban transportation.

Considering that ninety percent of all road accidents happen due to human errors, advanced driver assistance systems (ADAS) will address a significant issue especially when they come equipped with an array of safety systems listed below.

  • Lane departure warning
  • Blind spot detection
  • Forward and Rear Collision warning
  • Parking assistance system
  • Night vision system
  • Emergency brakes

To think of how many accidents can be absolutely prevented in future, the advent of ADAS systems is becoming necessary to our understanding of the smart cities initiatives promoted by urban corporations and municipalities worldwide. Indeed, driverless cars will play an essential role in supporting smart transit projects such as intelligent fleet management systems which have received positive publicity among  municipalities and governments worldwide.

The data needed to support safe ADAS systems above can come from just about anywhere: nearby vehicles, in-vehicle cameras, GPS systems, mechanized sensors such as accelerometers, gyrometers etc. In addition, lane markings, road signs, obstacles such as trees etc. can be integrated with their own sensors to pass warning to a centralized computer which monitors and controls the driving motions.

Public transport APIs and communication protocols including ZigBee, Wi-Fi, Flex Ray and 3G/4G etc. will give the current status of road condition to ADAS systems. In-vehicle cameras mounted can support H.264 encoding with different bit rates at front and rear to keep track of any weather traffic data and nearby vehicles with a mechanism to enable/disable wide dynamic range (WDR) on camera.

Despite all the security and safety features, most people would be initially hesitant in actually getting inside a vehicle with the knowledge that there are no drivers at all. This fear can be addressed by the comforting knowledge that driverless cars can be equipped with on-board diagnostics (OBD) to prevent mishaps. OBD enables vehicle technicians/garages to achieve the fuel consumption and on-road malfunction status of the vehicle. So, in the event the vehicle’s computerized systems stop functioning properly, the entire vehicle can be safely disengaged without raising the anxiety level of passengers.

What’s more – driveless cars can address a series of everyday hassles and challenges that we take for granted everytime we turn on the ignition and hit the road.

  • Vehicle theft – With so much data at your fingertips, you can safely keep your car unlocked while you are travelling nearby. Any mischievious activity will instantly generate alerts to law enforcement.
  • Smart parking – Parking in big cities can be a painful hassle. When you move around in driverless cars, your spot is ready well before you turned on your ignition.
  • Removing the advantages of reverse driving – Reverse driving can prove to be a nightmare for even the most experienced of drivers in difficult situations. As the driver puts the vehicle into reverse, a camera-based GPS navigator after importing data from public APIs, can automatically switch into rear view mode allowing the driver to see what is behind the car- including children, pets and other vehicles and obstructions.


eInfochips helps Automotive companies in ADAS systems and smart transit solutions. Check out our recent white paper on smart transit. Contact us at to learn more.

Explore More

Talk to an Expert

to our Newsletter
Stay in the loop! Sign up for our newsletter & stay updated with the latest trends in technology and innovation.

Our Work





Device Partnerships
Digital Partnerships
Quality Partnerships
Silicon Partnerships


Products & IPs