Privacy Policy

INTRODUCTION

This Privacy Policy describes how eInfochips Private Limited., (“eInfochips,” “we,” “our” or “us”) collects, uses and shares information about you through websites or mobile apps operated by us from which you are accessing this Privacy Policy (the “Websites”), through our social media pages (our “Social Media Pages”) as well as through email messages that we may send to you that link to this Privacy Policy (collectively, including the Websites and our Social Media Pages, the “Services”).

This Privacy Policy does not apply to our data collection activities offline or otherwise outside of our Services (except as described in Section 14 or unless otherwise stated below or at the time of collection). By using our Services, you agree to our Terms of Use. By consenting to this Privacy Policy, you consent to our collection, use and disclosure practices, and other activities described in this Privacy Policy. If you do not agree and consent, discontinue use of the Services, and uninstall Service downloads and applications. “Personal Information” is information, whether true or not, that can be used to identify you (whether alone or in combination), which may include:

1. CHANGES TO THIS PRIVACY POLICY

We reserve the right to revise and reissue this Privacy Policy at any time. Any changes will be effective immediately upon posting of the revised Privacy Policy. Subject to applicable law, your continued use of our Services indicates your consent to the privacy policy posted. If the changes are material, we may provide additional notice to your e-mail address.

2. HOW WE COLLECT INFORMATION

A. Information You Give Us
We may collect Personal Information you provide directly to us via the Services. For example, Personal Information may be collected when you use or register for our Services, subscribe to our notifications, post on our Services, participate in promotional activities, apply for a job, communicate with us through the Services, or use an app installed on a device. You may choose to voluntarily submit certain other information to us through the Services, including Personal Information, but you are solely responsible for your own Personal Information in instances where we have not collected such information or requested that you submit such information to us. De-Identified Data or Personal Information once “de-identified” may not be subject to this Privacy Policy and we and our Service Providers (defined below) may treat it as non-Personal Information and use it without obligation to you except as prohibited by applicable law.

B. Information We Collect Automatically From Your Use of Our Services
We and our Service Providers collect information about the Services that you use and how you use them. Certain information is collected automatically through your device, such as your: IP address; device identifier, Ad ID, browser type; operating system characteristics; information about your use of our Services; and data regarding network connected hardware (e.g., computer or mobile device) (“Usage Information”). To the extent that Usage Information is Personal Information under applicable law or is combined with Personal Information, we will treat that information as Personal Information under this Privacy Policy.
The methods that we and our Service Providers may use to collect Usage Information include:

  • Log Information: We collect information about your use of our Services, such as IP address, browser type, Internet service provider, referring/exit pages, operating system, cookies that may uniquely identify your browser or your account, and related data, and store it in log files.
  • Information Collected by Cookies and Other Tracking Technologies: We and our Service Providers may use cookies or other tracking technologies (“Tracking Technologies”) to collect and store information about interactions with our Services, including information about your browsing and purchasing behavior. Further information about how we use cookies is set out in our Cookie Policy.

We are giving you notice of the Tracking Technologies and your choices regarding them explained in Section 13 so that your consent to encountering them is meaningfully informed.

C. Personal Information Collected from Other Sources
We may receive your Personal Information from other sources, such as public databases, joint marketing partners and social media platforms, and combine that with information we collect about you. To the extent we combine such third-party sourced information with Personal Information we collect directly from you, we will treat the combined information as Personal Information. We are not responsible for the accuracy of the information obtained from third parties or third-party practices.

3. HOW WE USE INFORMATION WE COLLECT

We and our Service Providers may use information about you for the following purposes:

  • To provide, maintain, protect and improve our Services, develop new services, and protect eInfochips and our users;
  • To facilitate, manage, personalize and improve your online experience;
  • To respond to your inquiries and fulfill your requests, such as to send you newsletters, brochures, catalogs and e-mails;
  • For our business purposes, such as data analysis, audits, fraud monitoring and prevention, enhancing, improving, or modifying our Services, identifying usage trends, and operating and expanding our business activities; and
  • To send you advertisements and communicate with you about products, services, offers, promotions, rewards and events we believe may be of interest to you (for information about how to manage these communications, see Section 13).

Marketing Purposes
If you are a user from the United States, we may use your Personal Information for direct marketing purposes. If you are a user from outside the U.S., we will not use your Personal Information for direct marketing purposes unless we have received your express consent. As a Non-U.S. User, you have the right to opt-out from direct marketing and can require us to cease using the data at any time for direct marketing purpose at no cost to you.

4. HOW WE SHARE INFORMATION

Our agents, vendors, consultants, marketing service providers, and other service providers (collectively “Service Providers”) may receive, or be given access to your information, including Personal Information and Usage Information, in connection with their work on our behalf. These Service Providers may be located in countries other than your country of residence. These Service Providers are prohibited from using your Personal Information for any purpose other than to provide this assistance, although we may permit them to use de-identified data or aggregate information which does not personally identify you or any other user of the Services (for example, we may aggregate Personal Information to calculate the percentage of our users who have a particular telephone area code).We may also share information about you as follows:

  • As necessary, for the following purposes: (a) to comply with legal process; (b) to respond to requests from public and government authorities, including public and government authorities outside your country of residence to meet national security or law enforcement requirements; (c) to enforce our terms and conditions; (d) to protect our operations and protect our rights, privacy, safety or property, and/or that of you or others; and (e) to allow us to pursue available remedies or limit the damages that we may sustain;
  • With our affiliates for internal business purposes. For example, processing your orders, fulfilling your requests, providing customer service, and improving our products;
  • With our subsidiaries, affiliates, business partners, and other third parties for their own business purposes. For example, improving their products and services; and
  • To a third party in connection with or during negotiations of any reorganization, merger, sale, joint venture, assignment, transfer or other disposition of all or any portion of our business, assets or stock (including in connection with any bankruptcy or similar proceedings).

When eInfochips engages third-party service providers and when disclosure of Personal Information to such providers is necessary for the provision of such service, eInfochips ensures that such providers protect Personal Information in a manner consistent with this Privacy Policy and, where applicable, is responsible for ensuring that such third parties process EU Personal Information in a manner consistent with the Privacy Shield Principles discussed below (see Section 15) and/or the General Data Protection Regulation or other applicable legislation.

Aggregated Information
Without limiting the forgoing, in our sole discretion, we may share aggregated information which does not identify you or de-identified information about you with third parties or affiliates for any purpose.

Sharing for Marketing Purposes
If you are a user from the U.S., we may share your Personal Information with third parties for direct marketing purposes. California residents have further rights, as set out in Section 14. If you are a user from outside the U.S., we will not share your Personal Information with third parties for direct marketing purposes unless we have received your express consent. Users from outside the U.S. have the right to opt-out from direct marketing and can require us to cease to use the data at any time for direct marketing purpose at no cost to you.

5. INFORMATION YOU DISCLOSE PUBLICLY OR TO OTHERS

The Services may permit you to post or submit written content, user profiles, audio or visual recordings, computer graphics, pictures, data, or other content, including Personal Information (collectively, “User Content”). If you choose to submit User Content to any public area of our Services, your User Content will be considered “public” and will be accessible by anyone, including us, not subject to this Privacy Policy and may be used to the fullest extent permitted by applicable law. We encourage you to exercise caution when making decisions about what you disclose in such public areas. California minors should see Section 11 regarding potential removal of certain posted content.

6. THIRD PARTY SERVICES AND SOCIAL FEATURES

Our Services may include hyperlinks to websites, locations, platforms, or services operated by third parties (“Third Party Service(s)“). These Third-Party Services may use their own cookies, web beacons and other Tracking Technology to independently collect information about you and may solicit Personal Information from you. Certain functionalities on the Services permit interactions that you initiate between the Services and certain Third-Party Services, such as third-party social networks (“Social Features”). Examples of Social Features include “liking” or “sharing” our content and otherwise connecting our Service to a Third-Party Service. If you use Social Features, and potentially other Third-Party Services, information you post or provide access to may be publicly displayed on our Services or by the Third-Party Service that you use. Similarly, if you post information on a Third-Party Service that references our Services (for example, by using a hashtag associated with eInfochips in a tweet or status update), your post may be used on or in connection with our Services. Also, both eInfochips and the third party may have access to certain information about you and your use of our Services and the Third-Party Service. To the extent we combine information from Third Party Services with Personal Information we collect directly from you on the Services, we will treat the combined information as Personal Information under this Privacy Policy.

Third Party Responsibility   
The information collected and stored by third parties remains subject to their privacy practices, including whether they continue to share information with us, the types of information shared, and your choices on what is visible to others on Third Party Services. We are not responsible for the collection, usage, and disclosure policies and practices (including the data security practices) of any other organization, including any Personal Information you disclose to other organizations through or in connection with our Social Media Pages. We make no representations regarding the policies or business practices of any third parties or Third-Party Services and encourage you to familiarize yourself with and consult their privacy policies and terms of use.

7. ADVERTISING, ANALYTICS SERVICES, AND ONLINE TRACKING

We may use third party advertising companies to serve advertisements on our behalf on the Services and/or on Third Party Services and to provide analytics services about the use of our Services and the performance of our ads and content on Third Party Services. In addition, we may participate in online advertising networks and exchanges that display relevant advertisements to our Service visitors, on our Services and on Third Party Services and off of our Services, based on your interests as reflected in your browsing of the Services and certain Third Party Services. These entities may use cookies and other Tracking Technologies to automatically collect information about you and your activities, such as registering a unique identifier for your device and tying that to your online activities on and off of our Services. We may use this information to analyze and track data, determine the popularity of certain content, deliver advertising and content targeted to your interests on the Services and Third-Party Services and better understand your online activity.

Online Behavioral Advertising
Some information about your browsing of the Services and certain Third-Party Services may be collected across time and services and shared with third parties to deliver ads and/or other content to you on the Services and certain Third-Party Services. eInfochips may receive information about Third Party Services that you have visited and use it for marketing purposes—a practice sometimes termed “(re)-targeting,” “interest-based advertising,” and “online behavioral advertising.”

Do Not Track
Your browser settings may allow you to automatically transmit a “Do Not Track” signal to online services you visit. Note there is no consensus among industry participants as to what “Do Not Track” means in this context. Like many online services, we currently do not alter our practices when we receive a “Do Not Track” signal from a visitor’s browser. To find out more about “Do Not Track,” visit http://www.allaboutdnt.com.

8. DATA SECURITY

We seek to use reasonable technical and organizational security measures to help protect information about you from loss, theft, misuse and unauthorized access, disclosure, alteration or destruction. In addition, eInfochips will not keep your Personal Information for longer than necessary for the purposes set out in this policy. Unfortunately, no data transmission or storage system is completely secure, and we cannot guarantee the security of your information collected through our Services. Your Personal Information is stored on servers in the U.S., U.K., and Hong Kong maintained with the assistance of a third-party data storage provider.

9. INTERNATIONAL TRANSFER

eInfochips’ US subsidiary (eInfochips inc.)  complies with the Privacy Shield Framework, as set forth by the U.S. Department of Commerce in consultation with the European Commission, regarding the collection, use and retention of Personal Information received from the European Union. As eInfochips Inc. is a U.S. company, it has voluntarily decided to comply with the EU – U.S. Privacy Shield Framework and is subject to the investigatory and enforcement powers of the Federal Trade Commission. eInfochips Inc. annually certifies its adherence to the Privacy Shield Principles of: notice; choice; accountability for onward transfer; security; data integrity and purpose limitation; access; and recourse, enforcement and liability.

10. CHILDREN’S PRIVACY

Our Services are not intended for children and are not targeted to children under the age of thirteen (13). If you are a child under the age of thirteen (13) you are not permitted to use the Services and should not send any information about yourself to us.

COPPA
We do not knowingly collect any Personal Information from children under the age of 13 and, if we learn that we have received information from a user under the age of 13, we will delete this information. If you are a parent or guardian and you believe that your child under the age of thirteen (13) has provided us with Personal Information without COPPA-required consent, please contact us at marketing@einfochips.com.

11. ACCESSING AND CHANGING INFORMATION

eInfochips will provide web pages or other mechanisms allowing you to correct or update some of the Personal Information you have provided us.

Access Rights
Users from the European Union, Singapore, Hong Kong, Japan, New Zealand, Mexico, and Australia have a right to access their Personal Information, request corrections and/or deletions, and oppose the use of their Personal Information for specific purposes, subject to exceptions allowed by law. Such users are also entitled to request information on the origin of their Personal Information, the recipients or types of recipients to whom their Personal Information is provided, the reason for which their Personal Information is being stored, and the ways in which their Personal Information has been or may have been used or disclosed by us within a year before the date of the request. If you would like to do so, please send your request in writing by sending an email to marketing@einfochips.com. To protect your privacy and the privacy of others, we will need evidence of your identity before we can grant you access to information about you or change it. You will not be charged for compliance with such a request.

Changes and Deletions
We will make good faith efforts to make requested changes in our then-active databases as soon as practicable (but may retain prior information for records to the extent not prohibited by applicable law). Please note that it is not always possible to completely remove or delete all of your information or public postings from our databases and that residual data may remain on backup media or for other reasons. We also may retain cached or archived copies of information about you for a certain period of time. Individuals may also exercise the right to be forgotten by emailing marketing@einfochips.com

12. CHOICES: TRACKING AND COMMUNICATIONS OPTIONS

Please refer to our Cookie Policy here.

A. Tracking Technologies Generally.
Regular cookies may generally be disabled or removed by tools available as part of most commercial browsers, and in some instances blocked in the future by selecting certain settings. Browsers offer different functionalities and options so you may need to set them separately. Please be aware that if you disable or remove cookies some parts of our Services may not work and that when you revisit our Services your ability to limit browser-based Tracking Technologies is subject to your browser settings and limitations. With respect to our mobile applications, you can stop all collection of information by uninstalling the app. Also, you may be able to exercise specific privacy choices, such as enabling or disabling location identifying services, by adjusting the permissions in your mobile device.

B. Analytics and Interest-Based Advertising.
Certain companies may participate in the Digital Advertising Alliance (“DAA”) AdChoices Program and may display an Advertising Option Icon for interest-based ads that links to an opt-out tool which allows you to exercise certain choices regarding targeting. You can learn more about the DAA AdChoices Program at http://www.youradchoices.com/and its opt-out program for mobile applications at http://www.aboutads.info/appchoices. In addition, certain advertising networks and exchanges may participate in the Network Advertising Initiative (“NAI”). NAI has developed a tool that allows consumers to opt-out of certain targeted advertising delivered by NAI members’ ad networks. To learn more about opting out of targeted advertising or to use the NAI tool, visit http://www.networkadvertising.org/choices/. Please be aware that, even if you are able to opt-out of certain kinds of targeted advertising, you will continue to receive non-targeted ads. We are not responsible for effectiveness of, or compliance with, any third-parties’ opt-out options or programs or the accuracy of their statements regarding their programs. However, we support the ad industry’s 2009 Self-regulatory Principles for Online Behavioral Advertising (http://www.iab.net/media/file/ven-principles-07-01-09.pdf). and expect that ad networks we directly engage to serve you interest-based ads will do so as well, though we cannot guaranty their compliance.

C. Communications.
You may opt-out of receiving promotional communications from us at any time by: (i) for promotional e-mails, following the instructions as provided in e-mails to click on the unsubscribe link or changing your communication preferences by logging onto your account; and (ii) for text messages, following the instructions as provided in text messages from us to text the word, “STOP”. Please note that your opt-out is limited to the e-mail address or phone number used and will not affect subsequent subscriptions. If you opt-out of only certain communications, other subscriptions may continue. Even if you opt-out of receiving promotional communications, we may, subject to applicable law, continue to send you non-promotional communications, such as those about your account, transactions, servicing or our ongoing business relations.

13. CALIFORNIA PRIVACY RIGHTS

Scope:
This Section 14 only applies to the Personal Information of residents of the U.S. state of California in their capacity as consumers (“California consumers”).

“California consumer” does not include individuals in their capacity as human resources, e.g., eInfochips’s employees, job applicants, directors, and contract workers (collectively, “HR individuals”), or individuals in their capacity as emergency contacts, dependents, or beneficiaries of HR individuals.  “Consumer” also does not include individuals in their capacity as employees or other agents of a business engaged in a transaction with eInfochips.

This Section 14 applies to all Personal Information of California consumers collected, disclosed for business purposes, or sold by eInfochips both online and offline.

How We Collect the Personal Information of California Consumers

CATEGORIES OF PERSONAL INFORMATION COLLECTED IN THE LAST 12 MONTHS

SOURCES OF THAT PERSONAL INFORMATION

BUSINESS PURPOSES AND COMMERCIAL PURPOSES FOR COLLECTING THAT PERSONAL INFORMATION

Identifiers, including: real name, postal address, telephone and fax number(s), Internet Protocol address, email address, and eInfochips account number.

Internet or other electronic network activity information, including: device identifier, browser information, operating system characteristics, Internet service provider, referring/exit pages, information regarding interaction with an internet website, application, or advertisement, cookies, web beacons, log files, and other online behaviors.

Commercial information, including: interest in, inquiries into, and purchases of products and services.
  • Provided by the California consumer.
  • Automated technologies in the website, including cookies, web beacons, and log files when a consumer visits the Websites.
  • Public databases.
  • Joint marketing partners.
  • Social media platforms.
  • Consumer data resellers.
  • Performing services, including maintaining or servicing accounts, providing customer service, processing or fulfilling orders and transactions, verifying customer information, processing payments, and providing customer support.
  • Auditing related to a current interaction with the consumer and concurrent transactions, including, but not limited to, counting impressions to unique visitors, verifying positioning and quality of impressions, and auditing compliance with the law.
  • For safety and security, detecting security incidents, protecting against malicious, deceptive, fraudulent, or illegal activity, and prosecuting those responsible for that activity.
  • Debugging to identify and repair errors that impair existing intended functionality.
  • Undertaking activities to verify or maintain the quality or safety of, or to improve, upgrade, or enhance, a service or device that is owned, manufactured, manufactured for, or controlled by eInfochips.
  • Product and service training, for example, by providing training and information on using, servicing, selling, and displaying eInfochips’s products and services.
  • Marketing and advertising.
  • Communications about transactional services and promotions, for example, by communicating about special events, sweepstakes, promotions and surveys.
  • Facilitating communications, for example, by collecting and organizing contact information, establishing means of communications, and communicating with current and prospective customers, including regarding questions and feedback.
eInfochips product and service usage information, including: eInfochips products and services purchased; purchase, service and installation dates for eInfochips products and service; complaints; warranty information; product registration data; and feedback on products or services.
Provided by the California consumer

Financial information, including: credit card number; debit card number; bank information and credit references

Provided by the California consumer

  • Services (processing or fulfilling orders or transactions, verifying customer information, processing payments)
  • Order fulfillment
  • For safety and security, detecting security incidents, protecting against malicious, deceptive, fraudulent, or illegal activity, and prosecuting those responsible for that activity.

Categories of Personal Information Collected in The Last 12 Months

Categories of Third Parties with Which eInfochips Shared That Personal Information

  • eInfochips discloses Personal Information to government agencies, law enforcement, and other parties as required by law and as necessary to protect the rights, property, or safety of eInfochips, its subsidiaries or affiliates, employees, customers, and users.
  • eInfochips also discloses Personal Information to vendors and Service Providers, as necessary for the business and commercial purposes listed above.
  • eInfochips discloses Personal Information to a third party in connection with or during negotiations of any reorganization, merger, sale, joint venture, assignment, transfer or other disposition of all or any portion of our business, assets or stock (including in connection with any bankruptcy or similar proceedings).
Identifiers
  • Suppliers as necessary to facilitate orders or to cross-market products.
  • Subsidiaries, parents, and other affiliated companies.
Internet or other electronic network activity information
  • Subsidiaries, parents, and other affiliated companies.
Commercial information
  • Suppliers as necessary to facilitate orders or to cross-market products.
  • Subsidiaries, parents, and other affiliated companies.
Product and service usage information
  • Subsidiaries, parents, and other affiliated companies.

A. How We Share the Personal Information of California consumers

Disclosure of Personal Information for a Business Purpose or a Commercial Purpose: eInfochips discloses all the categories of Personal Information in the table above for a business purpose or a commercial purpose.

Sale of Personal Information: In the last 12 months, eInfochips has NOT sold California consumers’ Personal Information, and eInfochips will not sell California consumers’ Personal Information. eInfochips does not sell the Personal Information of minors under 16 years of age.

B. Your California Privacy Rights and How to Exercise Them

  • Your California Privacy Rights
    • Right to Know: California consumers have the right to submit a verifiable request to know what Personal Information we collect, use, disclose, and sell.
    • Right to Delete: California consumers have the right to submit a verifiable request for deletion of their Personal Information that we have collected or maintain.
    • Right to Opt Out of Sale: California consumers have the right to opt out of the sale of their Personal Information. California consumers under the age of 16 must opt in to the sale of their Personal Information, or their parent or guardian must opt in on their behalf. As noted above, eInfochips did not sell California consumers’ Personal Information during the past 12 months and will not do so.
  • How to Exercise Your Rights
    We will respond to requests in accordance with applicable law if we can verify the identity of the individual submitting the request. California consumers can exercise their rights to know and to delete in the following ways:

     

  • How We Will Verify Your Request:
    The processes that we follow to verify your identity when you make a request to know or a request to delete are described below.  The relevant process depends on how and why the request is submitted and requests through a password-protected account may not be available in all circumstances.

     

    • Requests Through Your Password-Protected Account:
      If you created a password-protected account with us before the date of your request, we will rely on the fact that your request has been submitted through your account as verification of your identity.  We will require that you re-authenticate yourself before we disclose your Personal Information in response to a request to know and before we delete your Personal Information in response to a request to delete.You are responsible for protecting the security of your log-in credentials for your account.  Please do not share your log-in credentials with anyone.  If we suspect fraudulent or malicious activity on or from your account, we will not respond to a request to know or a request to delete until we have been able to confirm, through further verification procedures, that you made the request.
    • Requests Other Than Through A Password-Protected Account:
      If you submit a request by any means other than through a password-protected account that you created before the date of your request, the verification process that we follow will depend on the nature of your request as described below:

       

      • Requests To Know Categories of Personal Information:  If you request to know categories of Personal Information collected, sources, sales, or eInfochips’s business or commercial purposes for use of your Personal Information, we will match at least two or more data points that you provide with your request to know, or in response to our request for verification information, against information about you we already have in our records and that we have determined to be reliable for purposes of verifying your identity.  Examples of relevant data points may include your name and email address, your zip code or information about products or services that you have purchased from us.
      • Requests for Copies or Requests to Delete Personal Information:  Our process for verifying your identity will depend on the sensitivity (as determined by eInfochips) of the Personal Information that you ask us to delete or to provide copies of specific pieces of Personal Information.  For less sensitive Personal Information, we will require a match of two data points as described in Point No. 1, above.  For more sensitive Personal Information, we will require a match of three data points and a signed declaration.

      We have implemented the following additional procedures when verifying the identity of requestors:

      • If we cannot verify your identity based on the processes described above, we may ask you for additional verification information.  If we do so, we will permanently delete the verification information that you provide promptly after we have completed the verification process.  We will not use that information for any purpose other than verification.
      • If we cannot verify your identity to a sufficient level of certainty to respond to your request, we will let you know promptly and explain why we cannot verify your identity.

    D. Authorized Agents

    You may designate an authorized agent to exercise your right to know or your right to delete by submitting to us a completed “Authorized Agent Designation” form.  You can obtain the designation form by contacting us at marketing@einfochips.com.

    If an authorized agent submits a request to know or a request to delete on your behalf, the authorized agent must submit with the request either (a) a power of attorney that is valid under California law, or (b) a document signed by you that authorizes the authorized agent to submit the request on your behalf.  In addition, we may ask you to follow the applicable process described above for verifying your identity.

    E. eInfochips’s Non-Discrimination Policy

    California consumers have the right not to be subject to discriminatory treatment by eInfochips for exercising their privacy rights under the California Consumer Privacy Act, and eInfochips will not discriminate on that basis. However, we may charge a California consumer a different price or rate or provide a different level or quality of goods or services if the difference is reasonably related to the value provided to the California consumer by the consumer’s Personal Information.  If eInfochips does so, it will provide consumers with any legally required notice.</p

    F. Use of The Websites by Minors :

    Any California residents under the age of eighteen (18) who have registered to use the Services, and who have posted content or information on the Services, can request removal by contacting us at marketing@einfochips.com or by sending a letter to eInfochips Private Limited., 9201 East Dry Creek Road, Centennial, CO 80111 (Attention: Legal Counsel), with information detailing where the content or information is posted. We will make reasonable, good faith efforts to remove the post from prospective public view or anonymize it so the minor cannot be individually identified. This removal process cannot ensure complete or comprehensive removal. For instance, third parties may have republished or archived content by search engines and others that we do not control.

    G. Right to Information About Disclosures of Personal Information for Direct Marketing Purposes:

    California’s “Shine the Light” law permits customers in California to request certain details about how certain types of their information are shared with third parties and, in some cases, affiliates, for those third parties’ and affiliates’ own direct marketing purposes. For our U.S. users, we may from time to time elect to share certain information about you collected by us on the Service with third parties or affiliates for those third parties’ or affiliates’ own direct marketing purposes. If you are a California resident, you may opt-out of such future sharing by contacting us at marketing@einfochips.com or by sending a letter to eInfochips Private Limited., 9201 East Dry Creek Road, Centennial, CO 80112 (Attention: Legal Counsel). Requests must include “California Shine the Light Request” in the first line of the description and include your name, street address, city, state, and ZIP code. Please note that we are only required to respond to one request per customer each year, and we are not required to respond to requests made by means other than through this e-mail address or mail address.

14. PRIVACY NOTICE FOR NON-U.S. JURISDICTIONS

Obligation to Provide Personal Information
EU persons must, on occasion provide Personal Information to us as necessary to enter into a contract or as required to fulfil contractual obligations, including providing our products and services, taking payment for products and services we provide, and billing, shipping, and delivery of our products and services. You are free to withhold your Personal Information but without this data it will not be possible to execute the contract or provide you with our products and services. When you make a purchase on or of the Services, you must provide Personal Information to us so that we can meet our legal obligations in accordance with applicable tax and statutory provisions. You are free to withhold your Personal Information, but without this data, it will not be possible to provide you with our products and services.

Automated Decision-Making
We sometimes use EU persons’ Personal Information submitted through the Services for automated decision-making. For example, we may display advertisements and send emails to you containing content automatically chosen based on the products or services we have provided to you in the past. However, we will not use EU persons’ Personal Information submitted through the Services for automated decision-making, including profiling, that produces legal effects or similarly significantly affects EU persons.

Legal Bases for Processing
We process your Personal Information with your consent and as required by law. In addition, we process your Personal Information as necessary for the performance of the sales contract, for example, when processing your orders and payments and to take steps, at your request, before entering into a contract with you, for example, by providing you with quotes for products and services. We also process Personal Information as necessary for our legitimate interests as follows:

  • Research and Development: To research use of our products and services and to improve, and develop new, products and services;
  • Marketing and advertising: To the extent permitted by applicable law, we use your Personal Information regarding products and services you have ordered, or in which you have otherwise demonstrated an interest, as necessary to analyze your interests and to provide you information about the products and services that we think might interest you; and
  • Security: We use Personal Information for purposes of facility, network, and information security, fraud prevention, and reporting suspected criminal acts. For example, in the event of fraud, a security incident, or a suspected criminal act, we would examine Personal Information that appeared to be linked to the incident as necessary to determine what happened, remediate, report to the authorities, and prevent a recurrence.

Accuracy and Access to Personal Information
EU persons may request access to their Personal Information under this policy to the full extent required by applicable law in the home country of the person making the request. Such persons may request the correction, amendment, or deletion their Personal Information that is inaccurate or has been processed in violation of the Privacy Shield Principles. eInfochips will reasonably fulfill such requests to the extent required by applicable law.

Users from outside the U.S. have the right to ask us not to process their Personal Information for marketing purposes. We will inform you (before collecting your information) if we intend to use your information for such purposes or if we intend to disclose your information to any third party for such purposes. You can exercise your right to prevent such processing by checking certain boxes on the forms we use to collect your information.

You can exercise these rights at any time by contacting us at marketing@einfochips.com  or by sending a letter to the addresses set forth in Section 16 below.

Right to Object to Processing for Direct Marketing or Legitimate Interests: EU persons have the right to object to the processing of their Personal Information for purposes of eInofchips direct marketing or legitimate interests by contacting us at marketing@einfochips.com or by sending a letter to the addresses set forth in Section 16 below.

Revocation of Consent
Users from outside the U.S. also have the right to revoke their given consent regarding the use and sharing of their Personal Information. However, it is important to note that in some cases such request may not be immediately or fully executed because it is possible that we have a legal obligation to keep using your Personal Information. Also, you must consider that for certain purposes, the revocation of consent means that we cannot continue providing the services you requested. You can revoke your consent at any time by contacting us at marketing@einfochips.com or by sending a letter to the addresses set forth in Section 16 below.

15. CONTACT US

For any requests relating to your Personal Information, or if you have any questions about this Privacy Policy, please contact us at:

eInfochips, Inc.,
2025 Gateway Place, Suite #270, San Jose, CA 95110.
(Attention: Legal Counsel)
marketing@einfochips.com

India users can contact us at:
eInfochips Limited
11/A-B, Chandra Colony, Behind Cargo Motors,
Off C.G. Road, Ellisbridge, Ahmedabad,
Gujarat, India
(Attention: Legal Counsel)
marketing@einfochips.com

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