Facial Recognition in Retail- Enhance In-store Customer experience and Improve Retailer Operations

Retail stores have become now experience centers then just sales outlets. To provide connected and engaging in-store experience, retailers continuously integrate innovative technologies. Couple of examples are knowing campaign effectiveness through facial behavioural analytics with AI enabled camera on digital signage, sending personalized promotions on mobile devices by detecting customer location in the store, using interactive kiosks and digital displays to browse the entire product catalogue. Moreover, Facial Recognition has brought shopper identification to a whole new level with advancement in AI technologies.

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ABOUT THE AUTHOR

Vihar Soni

Vihar Soni works as Assistant Product Manager and focuses on the Digital Engineering portfolio at eInfochips. Vihar is working on cutting-edge technologies like the Internet of Things (IoT), Artificial Intelligence (AI) and Machine Learning (ML). He carries close to seven years of experience in Product Management, Go-To-Market Strategies, and Solution Consulting. He likes to read on new technology trends in his free time.