The omni-channel retail client caters to eCommerce and in-store customers, as it operates as a warehouse club across America. The challenge was to retain club members with data-driven insights into their purchase patterns.

The solution was to identify patterns in the historical business data, and then apply decision-tree modeling for customer segmentation, apply linear regression to rationalise the media marketing cost per channel and then deploy right marketing mix to engage current members.

The client saved 30 percent in marketing expenses with data-driven camapigns. The effort was directed to members who are close to the renewal cycle, and are unlikely to renew the membership. The prediction data with prescriptive models was also available on a single click for business users, elimiating IT intervention, effort and time costs.

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