The retail market already uses Video surveillance for several loss prevention activities, which helps reduce not only costs of operation, but the costs associated with litigation risks, adverse incidents as well as theft. However, video technologies are now mature enough to be useful in increasing revenue stream as well. For instance, studying in store consumer behavior leads to insights into POP advertising setups, in-store displays as well as product shelving. In this article, various retail industry problems or use cases are identified along with solutions that today’s video technology advances provide