How Retailers are using Artificial Intelligence to Stand Strong in the Era of Digital Transformation

Retail businesses have always wondered what drives customers’ buying decisions. There are various factors including product visibility, product interaction, and a convenient shopping experience that play a major role before customers buy a product. Let’s see how retailers can make use of artificial intelligence to enhance their brand image, gain and retain customers.

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ABOUT THE AUTHOR

Riya Savjani

Riya Savjani was an Inbound and Corporate Marketing Executive at eInfochips. Being a Computer Engineer, she enjoys exploring and experimenting with futuristic technologies. She is a writer who is fascinated by the business world, so she tries her best to summarize how enterprises can leverage trending technologies. When not writing, you will find her binge-watching her favorite shows.

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