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Leveraging Big Data and ML in Retail Industry

Demand forecasting can be a vital factor for success in the retail business that can help in preparing for the future, satisfy the customer’s demand, and raise sales and profit. In retailers, big data is the dominant factor in decision-making. There is an explosion of data in the retail business, which doubles every 1.2 years. This big data includes online browsing data, social media data, purchase data, customer satisfaction data, and others. To handle large amounts of data, there is a requirement for parallel software running on multiple servers in a cloud-based environment.

In retail demand forecasting, many elements like inventory planning, capital expenditure, assessing risks, and so on are based on demand. Demand forecasting is crucial for retail businesses because of its competitive nature. However, due to advancements in digital retail, instead of prediction based on a couple of parameters, it has become more complex with business going global, shifting demand patterns, evolving customer trends, competitor’s market-oriented movement to more advanced products, and market change. Many global brands use demand prediction analytics based on AI and ML for decision making and strategy building which arise from the vast amount of data.

Leveraging Big data Analytics in Retails

Many global brands are constantly collecting, storing, processing, and analyzing their huge amounts of real time data. This data is integrated from multiple sources and warehoused in a cloud-based environment. Computer algorithms and programs are created for statistical, econometric, and data science, this class of model is called machine learning-based model particularly useful for learning from the data and making predictive decisions.

Machine Learning for demand forecasting

According to McKinsey’s report,  machine learning can reduce errors in the supply chain by 50%, which in turn can prevent over 60% of revenue loss in the business. Using self-learning capabilities of ML backed software understand the business demand pattern first and conduct predictions of the future targets. The forecast by software generates benefits for the company and the user both.

Now let’s see how retail demand forecasting uses machine learning to elevate customer satisfaction and business growth.

• Automation in demand forecasting

Machine learning automates the entire process of demand forecasting. There is a high chance of human error in the traditional method of forecasting as it involves several people, and it is a time-consuming and monotonous process. Even the slightest slip may impact huge losses of brand value and profits of business owners. The combination of demand forecasting and machine learning saves time in addition to this it gives accurate outcomes eliminating the need for human assistance and specialists.

• Accuracy in inventory planning

Accuracy is one of the key factors in forecasting in retail demand planning. Businesses need to use a verified forecasting method, which comes with accuracy. The prediction accuracy is important because it helps executives in determining the demand value of their product and service in the market.

Demand forecasting and advanced machine learning algorithms together can automate the task of inventory management. It releases the retailer from the struggle of inventory management. The inventories are stored according to the demand, requirement, and profit value. This makes the primary reason for implementing machine learning solutions in demand forecasting.

• Profitability increases in the business

Using machine learning in demand forecasting helps retail businesses in increasing profitability. The machine learning solution automates demand forecasting and turns down the operational costs by predicting an ideal timing for product selling. The companies can ensure better business operations and it also helps to save a huge amount.

• Advertising campaign and Effective sales

The demand forecasting and machine learning algorithm together can handle sales and marketing effectiveness. The ML methodology helps in analyzing marketing trends, future demand, and market conditions. As a result of it the retail businesses can determine what improvements are required in their product or service and in various business and advertising strategies to survive in demand of customers.

• Makes easy to adapt changes

According to the available data, machine learning demand forecasting can sense the forecast and make corrective changes in the business. Particularly, the forecast can be updated on daily and weekly basis according to the input data. The program uses current data to regenerate new forecast. The metrics and accuracy of the newest estimates can also be calculated using the base forecast. Comparisons can be built with the updated and older outcomes allowing the executives to analyse performance and demand.


Big Data Analytics has been acclaimed as a tool that can revolutionize the retail industry. There are various edges of big data analytics technology and a number of firms are in process of implementing it to provide insights and raised their earnings. eInfochips has been working with several retail firms and been part of several success stories by offering services like Big Data Analytics and Machine Learning.

We assist our client in forming a broadly connected retail solution. We have developed In-store surveillance solution for the world’s 4th largest grocery store chain. eInfochips delivered its services to the omni-channel retail client operates as a warehouse club across America.

To know more about Big Data Analytics Services please get in touch with us.

Picture of Ajinkya Khode

Ajinkya Khode

Ajinkya Khode is working as Marketing Executive at eInfochips. He focuses on eInfochips’ Home Automation, Robotics and Aerospace capabilities. He holds a bachelor’s degree of Engineering in Electronics and master’s degree in Business Analytics. He loves to cook, travel and play badminton in his spare time.

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