• Scores for Brand India as product development destination with world’s most advanced surveillance system featuring dual streaming with multiple codecs and robust analytics
  
• Set to tap global market for IP surveillance cameras with Texas Instruments and ObjectVideo

Ahmedabad – April 18, 2007 : Giving a push to India’s rapid emergence as a product development destination, eInfochips, a leading chip and product design services company with "spec-to-silicon-to-system" capabilities today unveiled IPNetCam, the world’s most advanced intelligent IP surveillance camera with complex video analysis capabilities. IPNetCam is a smart surveillance camera reference design based on Texas Instruments’ (TI) DaVinci™ technology and ObjectVideo OnBoard™ analytics. IPNetCam is a ready-to-go solution enabling original equipment manufacturers (OEMs) to build a range of intelligent IP surveillance cameras quickly and with low development costs.

IPNetCam sets new standards in network-supported security and video-surveillance technology providing robust video content analysis that allows rule-based object detection, classification, tracking and real-time alerting. Intelligent video surveillance will help increase the overall effectiveness of security systems, reduce loss of valuable assets and, potentially, save lives.

“The launch of IPNetCam is a milestone in our journey to move up the value chain and tap the licensing based revenue stream from product development. The Global video surveillance IP camera market is expected to grow to from $4.9 billion in 2006 to more than $9 billion in 2011. We see immense potential for this product in the market as IPNetCam will enable new price-performance points and customized design in the intelligent surveillance market,” says Mr. Pratul Shroff, CEO, eInfochips.

IPNetCam reference design kit is targeted towards transportation, banking, retail, government, home networking, and critical infrastructure sectors and is priced at $4995.

"Surveillance is a focused market for TI's DaVinci technology, and as an early adopter of DaVinci technology, eInfochips has rapidly acquired expertise to target the burgeoning security surveillance market with IPNetCam," said Dr Bobby Mitra, managing director, TI India.

“ObjectVideo is delighted to enable eInfochips' IPNetCam with ObjectVideo OnBoard™, optimized for the DaVinci devices,” said Brian Eckert, vice president of sales and marketing for ObjectVideo. ”eInfochips has created a comprehensive, integrated platform that helps companies quickly and easily bring analytics enabled IP cameras to market - and puts ObjectVideo intelligence into the edge device.”

eInfochips leveraged DaVinci as to deliver the IPNetCam, one of the world’s first camera reference designs to feature dual streaming with multiple codecs. The camera utilizes ObjectVideo OnBoard, the industry-leading technology for video content analysis that allows rule-based object detection, classification, tracking and real-time alerting. Equipped with two sensor inputs and two alarm outputs, the camera can be used for triggering external devices for ObjectVideo alerts. An SD memory card support allows pre- and post-event recording.

“eInfochips has built unmatchable domain expertise in video surveillance. We plan to develop more innovative surveillance product lines on next generation TI platforms,” adds Mr. Shroff.

About eInfochips:

eInfochips Inc., based in Ahmedabad and Sunnyvale, is a leading provider of Silicon design & verification services, Embedded systems solutions and IP cores. Their capabilities extend from Specification to System, with knowledge on ASIC design & verification, physical design, board design and embedded firmware development. The company's India and US design centers have delivered SoC and Embedded solutions to a variety of customers thus increasing their cost-effectiveness, reducing their time-to-market and growing their market strength. A partial list of customers includes Gatelinx, TI, IDEO, Object Video, and Cisco. For additional information, please visit www.einfochips.com

About the Texas Instruments DSP Third Party Network:

eInfochips is a member of the TI DSP Third Party Network, a worldwide organization of independent companies that offer products and services supporting TI DSPs. TI third parties provide expertise across a variety of applications, including audio, control, telecommunications, video and imaging and wireless communications. Third party products and services include a broad range of application software, development hardware and software, and consulting services that support original equipment manufacturers’ efforts to bring differentiated products to the market quickly. For more information about the TI DSP Third Party Network, please visit http://www.ti.com/3p.

About ObjectVideo, Inc.:

With more than 700,000 channels of video analytics sold worldwide, ObjectVideo® is the leading provider of intelligent video software. The company’s innovative products convert video to data in real-time through the detection, classification and tracking of activities. With this technology, end users are now able to obtain vision-based business intelligence, improve surveillance effectiveness, manage building systems more accurately and reduce loss in retail environments. ObjectVideo intelligent analytics are available to the market through original equipment manufacturers (OEMs) that embed ObjectVideo® OnBoard™ - digital signal processor-based technology - into a variety of devices. ObjectVideo’s network includes 30 manufacturing and technology partners. The company holds more than 50 patents and patents pending in the field of computer vision. For more information, please visit www.objectvideo.com.