20061003-eI Expands International Operations

  • Sets up Japanese subsidiary - eInfochips KK, Partners with Cubic Micro
  • Expands US presence with the setting up of Chicago operations

Ahmedabad, October 3, 2006 - eInfochips, India's fastest growing provider of electronic design services to global blue chip companies today announced the setting up of their Chicago operations and Japan subsidiary: eInfochips KK.

eInfochips already has strong presence in USA (Sunnyvale, CA, Austin, Texas, Boston, MA) and Europe. eInfochips KK will mark eInfochips' foray in Asian markets and enable the company to address the growing demand for electronic design services from large semiconductor and system design companies in Japan and the Chicago operations will enable eInfochips to reach out to customer situated in the mid west region of US. eInfochips further plans to enter markets like Korea and Taiwan in south east Asia.

eInfochips has also strengthened the top management team across the globe by appointing Industry experts like Dr. Praveen Bhatia and Mr. Sukanta Mitra to head the Japan and Chicago operations respectively. Dr. Bhatia has over 14 years of technology development and sales/marketing experience and has previously worked with HCL Technologies, Wipro and TataElxsi. Mr. Mitra has spent 11 years at CMC in various locations across India, Europe and USA and brings with him a unique blend of experience for selling both conventional IT and Software development services as well as ASIC and Embedded services.

"Semiconductor consumption in Japan accounts for 26 percent of the $200 billion sales worldwide. Some of world's top semiconductor companies and consumer electronics firms are based in Japan and are outsourcing from India and we are hopeful that 15 percent of our revenue in 2006-07 will be generated from Japan" said Pratul Shroff, President and CEO of eInfochips Ltd. "Chicago being hot bed of technology companies will enable us to reach out to customer situated in the mid west region of US. By escalating our presence in USA we plan to win and increase our customer base in ASIC, Embedded and application software services to achieve our targeted 80% YOY growth". Shroff added.

eInfochips has entered into a strategic tie-up with Cubic Micro, a leading International Manufacturer's Representative and RF Design Services company, for its Japan operations. Cubic Micro provides major international semiconductor companies with support in sales, marketing, consulting and RF Design Services.

Richard Nakajima, CEO Cubic Micro, said,"We are excited to partner eInfochips. With our complementary skills sets, we together look forward to bagging larger customer deals in Japan."

"The partnership with Cubic Micro will allow us to penetrate the Japanese market quickly. We have been preparing for this day and have not only trained Indian engineers in Japanese language, but also familiarized them extensively with Japanese culture and business etiquette", adds Shroff.

About eInfochips, Inc.

eInfochips Inc., based in Sunnyvale, CA and Ahmedabad, India, is a leading provider of ASIC design services, Embedded systems solutions and IP cores. The Company combines innovative business and development models worldwide to deliver total solutions for technology companies. eInfochips capabilities extend from Specification to Silicon to System: with domain expertise spanning ASIC/SoC Design and verification, automated verification methodologies using HVL, VC development, physical layout & implementation, firmware development, DSP hardware & algorithms and board design. eInfochips provides solutions and services to leading technology companies like Qlogic, Texas Instruments, ATI, Synopsys, Ponico, Rambus, Cypress Semiconductor and Navionics.
For more information,visit www.einfochips.com.

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